Written content is not the only type of content you can create and rank to generate leads. You can create free tools too. This is especially powerful if you’re a software-as-a-service (SaaS) company. Scale down the paid version of your tool and offer it for free. If someone is using it, you can be sure they’re 100% great leads.

For example, at Ahrefs, we offer tons of free SEO tools:

However, don’t be discouraged if you don’t sell software. You can create a tool where it solves a problem related to a service you provide or a product you sell. For example, Crunch provides accounting services and offers a free take-home pay calculator.

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

How to do it

Now, the “secret.” None of the free tools we’ve created at Ahrefs are born out of thin air. They were created because they had search traffic potential. Sounds familiar? It’s the exact same tactic as blogging for lead generation.

Which means, the next question is: how do you find these topics?

Start by entering a few relevant keywords into Ahrefs’ Keywords Explorer. If you’re a real estate agent, then these might be “mortgage”, “rent,” and “down payment.”

Then, go to the Phrase match report and add words like calculator, tool, tools, and checker to the “Include” box.

Hit “Any word” and click “Apply.”

You should now see a list of relevant tools that people are searching for. Choose the most relevant one and create your tool.

While your free tool should be powerful enough to satisfy those who are using it, don’t forget to add a call-to-action (CTA) to encourage those who want more to sign up. For example, here’s how the CTA for our backlink checker looks: