Search intent is the why behind a search query. Why did the user search for this keyword? What are they looking for?
Search intent is important because it determines the kind of content you should create for a given keyword. There are four primary types of search intent:
Informational
Navigational
Transactional
Commercial investigation
Refer to our guide to search intent for more information on each of these. For now, let’s continue with the example we used above on “how to make ramen noodles.”
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This is an informational keyword. The searcher is looking for information on how to do something.
Most of the articles you will write are going to either have informational intent (what, how, when, etc.) or commercial investigation intent (like “best X” or “X vs Y”). Navigational intent and transactional intent are for other pages on your site, not blog articles.
But search intent goes beyond simply whatsapp number list writing “informational” in a section and calling it a day. That’s where the angle of your content comes in.
What is the angle your competitors are using?
For example, if we look at “how to make ramen noodles,” we see that the top result talks about how to make ramen noodles from scratch. Other results talk about homemade ramen noodles.
SERP overview for "how to make ramen noodles"
The two angles here are making the actual noodles yourself or using prepackaged noodles but making them better with other ingredients. The former is ranking higher on Google, but either angle can work.
As long as you use one of these two approaches, you increase your odds of ranking on page #1 of the search results.
Now research the SERPs and use the “search intent and content angle” section to indicate what kinds of content are currently ranking and what angle YOU want to take with this article.