Apr 12, 2022
In General Discussion
It is said that a journey of a thousand kilometers begins with the first step... and lead nurturing , too. If we take into account that 73% of leads are not ready to convert at the first contact, we immediately see the importance of going step by step. The lead nurturing process consists of accompanying leads from the moment they leave us their data for the first time until they become loyal customers. As in a real trip, it is necessary to prepare well before embarking on the journey and face the stages one by one. Let's see how! Do you want to better understand Markerting Automation and its benefits? Click here and download the video that will help you automate your marketing and inbound marketing actions. The 10 steps of the lead nurturing process 1) Define your goals All lead nurturing processes should start from well-defined objectives . Normally, what we will aim for is to ensure that a higher percentage of the generated leads end up individual email list generating a sale, but this is too general. To define your goal well, always remember the acronym SMART: S for "specific": A goal must be specific and concrete. M for "measurable": In marketing, what is not measured does not exist! A for "assignable": who will be responsible for carrying out the tasks necessary to achieve the objective? R for "realistic": A goal should be challenging but achievable. T stands for "time-bound": that is, there must be a deadline to reach the goal. 2) Decide who you are going to target Lead nurturing processes are based on offering value to the user . And in order to offer value to someone, you have to know them well and know what they need. In inbound marketing , the star tool to get to know your target better is the buyer persona , a kind of robot portrait of the ideal client of your products or services. So if you haven't done it yet, it's time to sit down and define it. Remember that the most important thing is not demographic information, but their needs and problems ("pain points").